Raving Fans: A Revolutionary Approach to Customer Service

What is the effect of Blanchard and Bowles offering lessons in a narrative style rather than a conventional instructional manner? How do they use parabolic storytelling to accomplish their goals?

How does the story develop certain moods to better convey its conflicts and themes? What does this contribute to the story? Reference specific examples from the text.

What is Charlie’s function in the narrative? What are the benefits of him being a magical “fairy godmother” as opposed to a business partner offering the Area Manager advice?